Imagine an online resource where you can instantly search thousands of the winningest space ads, magalogs and direct mail pieces from past to present. Well, there's no need to imagine it because it's almost here Writer's block and idea block … [Continue reading] about The Ultimate Copywriter’s & Marketer’s Resource?
Thomas Hall Direct Mail Letter: 87 Japanese Money-Making Plans
Coming soon: Rare Thomas Hall diet sales letter... Imagine a direct mail letter in the business opportunity area, so ingeniously crafted, it silences every conceivable objection before it's raised -- the same objections that plague lesser letters to … [Continue reading] about Thomas Hall Direct Mail Letter: 87 Japanese Money-Making Plans
Magalog #214: “I Haven’t Had A Glass Of Water In 20 Years”
Several years ago, one of my European friends called me up while liquidating the contents of his storage space in L.A. He asked me if I was interested in taking possession of his collection of space ads. I said "sure" and he told me to expect … [Continue reading] about Magalog #214: “I Haven’t Had A Glass Of Water In 20 Years”
How To Launch New Products
In the early 1970's Ogilvy & Mather Direct unleashed a series of 'house ads' that netted several whale-sized clients. House ads, of course, have nothing to do with real estate but refer to the advertising which agencies create on their own … [Continue reading] about How To Launch New Products
Recession Beater #3: The Power Of News Fasts
We've got two bank accounts in life. Our financial bank account may be the one most people focus on but our emotional bank account is far more vital. That's because most people's emotional bank accounts empty long before their financial ones … [Continue reading] about Recession Beater #3: The Power Of News Fasts
Quick Turn Real Estate Millionaire Ron LeGrand
"Get rich in real estate...God isn't making anymore land." Even though that trumpet is silenced for the foreseeable future, especially in the info marketing realm, you can count on seeing Ron LeGrand around when signs of life return to the … [Continue reading] about Quick Turn Real Estate Millionaire Ron LeGrand
The Ultimate Thanksgiving Turkey
This ad is for an Eberly artisanal turkey. Unlike a Butterball at the local supermarket, this one has a $142 price tag. Bon Appetit and Happy Thanksgiving. … [Continue reading] about The Ultimate Thanksgiving Turkey
Here’s A Money Hobby That Might Make You Rich
This ad was written by one of the all-time "naturals" of direct response copywriting, Dr. Ernest Weckesser. What's unique about him is he had no ad agency or direct marketing background but was a university professor at the time he jumped into … [Continue reading] about Here’s A Money Hobby That Might Make You Rich
Ogilvy & Mather Reports On Its First Year
One of the first in a long series of house ads for Ogilvy and Mather. This one was published in 1966 shortly after Ogilvy became a public company. … [Continue reading] about Ogilvy & Mather Reports On Its First Year
Lawrence Is A Dad…Again
Fatherhood again. At last...a girl! Elated...exhausted...overwhelmed...overjoyed. Be back in a while. … [Continue reading] about Lawrence Is A Dad…Again
Gary Halbert Ad #5: “Amazing New Formula From Beverly Hills”
I recently read somewhere that Gary Halbert's sons have some big release in the offings: one of Gary's seminars or a bundle of seminars and print courses. The seminar he gave in Florida in 1996 is one of the finest direct marketing and copywriting … [Continue reading] about Gary Halbert Ad #5: “Amazing New Formula From Beverly Hills”
Google Flu Trends
If you're an even average Google user, the Mountainview, California company already possesses gigabytes full of your emails, your web search history, your financial portfolio and your websites' traffic and conversion info. I'm sure I'm leaving … [Continue reading] about Google Flu Trends
Exercise In Exactly 4 Minutes Per Day (Rom)
How do you sell a $14,615 piece of exercise equipment by space advertising? Rom of North Hollywood, CA has the answer. Week after week, year after year, this offer and copy have been bringing home the bacon. You can download the PDF by … [Continue reading] about Exercise In Exactly 4 Minutes Per Day (Rom)
Eugene Schwartz’s Attention Grabbing Power Words
"Friends, power, love, money far beyond your fondest dreams into your life OVERNIGHT!" These belong to a class of power words that quietly, yet surely bypass the psychic gatekeepers designed to defend against advertising overload. How they work … [Continue reading] about Eugene Schwartz’s Attention Grabbing Power Words
Recession Beater #2: Self-Improvement
For as long as I can remember, I've been interested in the highest of all high leverage activities: Self-Improvement. So, it was a nice surprise the other day when I stumbled upon a new website of one of my mentors, Gary Bencivenga. It's called … [Continue reading] about Recession Beater #2: Self-Improvement
Montserrat Land Advertising (Real Estate Ad #19)
When the heart of the real estate market begins beating in earnest again -- whenever that is -- there'll be a tremendous thirst for transactions. And that's great news because without the "free money" motor which artificially kept the market … [Continue reading] about Montserrat Land Advertising (Real Estate Ad #19)